Harrisonburg City Public Schools Wellness Talk
Tools: Adobe Illustrator and InDesign
Worked with counselors Christine Spillman & Christy Norment creating a podcast for parents and guardians to help their children navigate mental wellness in and out of the classroom.
Created a logo system, sandwich board, and postcards to bring awareness to parents and guardians.
Logo Design
Tool: Adobe Illustrator
Spillman & Norment’s biggest ask for the logo was to represent a growth mindset. The final iteration was achieved by combining a symmetrical tree and brain to bring their concept to life.
Sandwich Board Design
Tool: Adobe InDesign, Photoshop
Designed a 24" × 48" bilingual sandwich board to display in front of Harrisonburg City Public Schools. To serve the district's large Spanish-speaking community, one side was designed entirely in Spanish. Working with school counselors, I established a clear visual hierarchy that prioritized the podcast QR code as the largest and most prominent element, making it easy for parents to access podcast resources quickly.
Postcard Design
Tool: Adobe InDesign, Photoshop
Designed a companion postcard for distribution to parents at school events and community outreach initiatives. To maintain a consistent visual identity across materials, the postcard adapted the sandwich board design into a smaller, hand-held format while preserving the same branding, messaging, and QR code emphasis.