Research board

My partner and I interviewed a total of 13 users (age 18-22) with 20+ questions. Explore the full card sort, affinity map, journey maps, and interview synthesis on the Miro board.

Key Interview Findings

• Fragmented Systems

  • Users reported switching between multiple systems or relying on “keeping things in their head.”

  • This lack of a centralized organizational system creates friction in users’ daily routines.

  • Information spread across multiple platforms makes it more likely for important responsibilities to be forgotten or delayed.

  • Users would benefit from a unified platform that consolidates reminders, schedules, and tasks into one manageable system.

• Cognitive Overload

  • One of the strongest recurring themes across interviews was feeling overwhelmed.

  • Users are not only struggling to remember tasks, but also to process and prioritize competing responsibilities.

  • The app will focus on reducing stress by simplifying information rather than increasing productivity pressure through excessive notifications or complex systems.

• Operating Reactively

  • Current organizational systems fail to support proactive planning behaviors. Users often respond to responsibilities only after stress or urgency increases.

  • Users need proactive organizational support rather than reactive reminder systems.

  • There is an opportunity to support proactive organization through:

    • Recurring deadline forecasting,

    • Priority ranking,

    • And a once daily task pop-up.